Friday, September 21, 2012

New FamilyWize Team Members

Here at FamilyWize, we put out the welcome mat for two young ladies who joined the marketing team!

Aura Mastraghin graduated in May from University of Pennsylvania where she studied marketing with a special interest in creativity.

Love her name? Her mom and grandmother are both named Aurelia and her name is a creative spin off.  

In her spare time she likes to do "nerdy things." (Her words, not mine!)  One of those "nerdy things" is a video game called Age of Empires which is a real-time strategy game.  She is an only child and the proud mama of three cats--Bella, Tomba, and Indy.  

The one thing people would never guess about her is that she doesn't speak with a foreign accent.  If you're scratching your head, would explaining that she has only lived in the United States for a little over a decade explain it?  Aura moved to Philadelphia when she was 11 after her family won the Visa lottery.  Talk about luck!  Since she spent a while growing roots in Romania, she enjoys going back every year to visit her grandmother, aunt and cousin  as well as the friends  she has kept in contact with all these years.  

One thing that not too many people know about her is that she has never been to a football game! I told her she's not missing too much anyway.  There is a 50/50 chance of one of the teams winning. 

Aura will be responsible for the creative marketing aspects of the FamilyWize branding campaigns.  She builds messaging, imagery, creative content in line with the goals of the FamilyWize program.  Her strength in understanding the customer's experience helps drive her every project as she works to communicate our message and guide the team in reaching new communities to help.



Christina Colon graduated in May from DeSales University in Pennsylvania where she studied marketing and finance.   

She called herself a "Jersey Girl" up until recently when she moved to the keystone state to go to school and ended up moving in with some girlfriends after she graduated.  What's the one thing she misses about Jersey? Having her gas pumped!  In her spare time, she likes to get to know the city of Bethlehem where she recently moved with her friends who double as tour guides.  

When she's not at FamilyWize, she is a part-time hostess at a modern restaurant and hang out spot around the corner from the office.  

One thing not too many people know about her is that she loves to cook.  Most of her recipes were first an experiment and then became a recipe card.  Her specialty is stuffed turkey burgers which her roommates request often.  I would describe them, but you would drool and we don't want that! 


Something people would never guess about Christina is that she doesn't know how to ride a bike and she's not ashamed of it either! She said she wasn't blessed with coordination.  Plus, growing up in a big city, riding bikes wasn't a huge part of their activity.

Christina will be responsible for the direct to consumer data marketing points for FamilyWize.  She is a data driven marketer who understands, visualizes and communicates the marketing trends our data provides us.  Her gift is both as a tactical marketer and as a communicator of the results of our efforts each day.  She is a fast study of technology and marketing in a digital world.  Her ability to influence using social media and online tools will be one of her greatest assets to our marketing team.

Krysta W.

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