Monday, October 15, 2012

Think Pink Part III: Shop for Pink Products to Benefit a Great Cause


Have you seen people walking around with pink streaks in their hair? It isn’t necessarily because they like to live on the wild side or that they got bored with their normal hair color, at least not during the month of October. Many beauty salons participate in Pink Hair for Hope, where customers can get pink hair extensions in exchange for a ten dollar donation to the breast cancer organization, American Cancer Society's Making Strides against Breast Cancer.

Pink hair extensions are more than just fashionable. Extensions from She by SO.CAP.USA serve as a bold symbol of your allegiance to fight for a cure to end a disease that impacts hundreds of thousands of new families every year. The Pink Hair for Hope campaign proudly received participation from 375 salons and brought together roughly two million dollars to battle breast cancer. Those interested in donning bright pink hair for a great cause can choose between traditional hair extensions and clip-in hair extensions at their favorite participating beauty salons.

Of course, pink hair may not be for everyone. The good news is, no matter where you go, no matter what you need to buy, you can usually find something “pink” on the shelves in stores. You can also find countless pink things to place in your shopping cart while shopping online.

Pink Ribbon Groceries

Look for the pink ribbon packaging at your grocery store. You can often find pink labeling on cereals, snacks, candy, and drinks. The "better-for you" deli and lunch meat brand Healthy Ones® has partnered with The Breast Cancer Research Foundation (BCRF) and the "Think Pink" program, donating five cents for every tub of lunch meat or pound of deli meat sold during October, with a maximum possible donation of $50,000.

Breast cancer survivor Trish May created Athena® bottled water after her battle with cancer, as a way to do everything possible to help find a cure. A portion of every purchase of Athena® water is donated to breast cancer awareness causes. Another bottled water company, Nestle® Pure Life® Purified Water, has partnered with The Breast Cancer Research Foundation®, pledging to support breast cancer awareness and research with the “Pink Pack” campaign again this year. Each “Pink Pack” or 0.5L Multi-Pack of Nestle Pure Life Purified Water sold results in 10 cents being donated to the BCRF, with a minimum donation of $500,000 promised this year.

breast cancer
Some Pink products we've collected over the years.
From food products to coffee presses and jewelry, Think Pink
this October and support the CURE.

Pink Ribbon Beauty

If you want to get yourself some new makeup or perhaps a new skincare product, you will find no shortage of pink ribbon products in the beauty category. Murad, a recognized skincare company, is donating ten percent of the Hydrate for Hope set to the City of Hope’s women’s cancer programs. The Palmer’s skincare line is a longtime supporter of breast cancer awareness and this year will be donating fifteen percent of four separate pink product sales.

Cosmetics companies also do their part to find a cure for breast cancer. Dr.'s REMEDY® is proudly donating ten percent of the proceeds from the sales of three pink nail polish shades, Hopeful Hot Pink, Nurture Nude Pink, and Purity Pink, to the charitable group Living Beyond Breast Cancer. This charity also receives a donation of $2 from every Jane Iredale PureGloss Lip Gloss, In The Pink, available at janeiredaledirect.com.

Other Pink Ribbon Purchases

Makeup, skincare, and food items are just the beginning. You will find plenty of gift ideas, like Teleflora’s Pink Hope and Courage Bouquet, that donates fifteen percent of the purchase price to BCRF, or Edible Arrangements’ breast cancer awareness collection, featuring pink chocolate covered pineapple or strawberries, where ten percent of the price goes to the National Breast Cancer Foundation.

A number of athletic wear and shoe companies like New Balance provide special products with donations to Susan G. Komen for the Cure® and other breast cancer charities. New Balance’s shoe, the 860v2, is the official shoe of the Race for the Cure®. New Balance’s Lace Up for the Cure® collection features this shoe as well as an impressive selection of sneakers and footwear, accessories, and workout apparel. Five percent of the suggested retail price of these items will go to Susan G. Komen for the Cure®, with a minimum donation of $500,000 guaranteed annually.

There are so many creative ways that you can support breast cancer research and awareness. Even if you don’t want to get in on the shopping craze, you can host your own pink events or activities in an effort to raise money for the cure. Susan G. Komen Passionately Pink for the Cure® offers consumers a wide variety of ways to get personally involved in the fight for a cure, from hosting a pink ping pong tournament with your friends and family to planning a pink potluck at the office.

Susan G. Komen Passionately Pink for the Cure® shares a bit of information on how they spend the donations they receive, too. Passionately Pink for the Cure fundraisers funnel the money raised to Komen’s national work, which funds more breast cancer research than any other nonprofit group. This year alone, more than $300 million will go toward research in more than 500 institutions. Some of the key outlets for donations are free breast cancer screenings, support through treatment and diagnosis, as well as support for nearly 2,000 community programs that help women in need. In many cases, women receive help to get the treatments they need following diagnosis.

Whether you take some time to find your favorite pink products or you host your own breast cancer fundraiser, remember, it’s never too late to do your part in helping those impacted by breast cancer. Every little bit of support, encouragement, and financial assistance really does make a difference.


By Kathryn M. D’Imperio
Contributing Writer


1 comment:

  1. This is a great way of marketing products and create a certain charisma for consumers. You see, using unconventional marketing practices can considerably change the demand of your products. That's why by all means, developers find the best way for picking and packing.

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