Friday, October 5, 2012

Walking for a cause: the unaBridged story


Last weekend, the FamilyWize marketing team had the opportunity to travel to the Brooklyn Bridge to participate in United Way of New York City’s LIVE UNITED Bridge Walk & Festival. According to United Way of NYC, every year “the LIVE UNITED Bridge Walk brings together thousands of individuals and teams from all sectors to raise awareness of the need to "bridge" critical gaps in educational achievement, income stability and access to healthy food for low-income New Yorkers.” During the event, thousands of participants walked across the Brooklyn Bridge before settling in Cadman Plaza for outdoor activities and the opportunity to receive valuable information from dozens of nonprofit organizations.


A view of Cadman Plaza during the LIVE UNITED Bridge Walk & Festival
A view of Cadman Plaza during the LIVE UNITED Bridge Walk & Festival

Here’s a fun fact about the bridge: when it was completed and opened for use in 1883, the Brooklyn Bridge was the largest suspension bridge in the world, and the only land passage between Manhattan and Brooklyn! Since then, the Brooklyn Bridge was designated a National Historical Landmark, which makes it a perfect location for events that emphasize cultural and economic diversity and increase awareness for topics such as health, income, and education.


the FamilyWize marketing team speaks to a walker about our card
Nora and Holly speak to a walker about the FamilyWize card
The United Way of New York City volunteers did a great job entertaining walkers of all ages in Cadman Plaza by providing balloons and games for the kids, and informational materials for the adults. At the FamilyWize table in the Health Pavilion, we were happy to be able to give out prescription discount cards that people could use right away. The most common reaction we got after explaining the benefits of the card was disbelief, to which we replied, several times in one conversation, “Yes, really.”



Even dogs got to wear the LIVE UNITED t-shirts
Even four-legged friends enjoyed the LIVE UNITED t-shirts

The Bridge Walk was also a great reminder that nature can be just as engaging as technology, but significantly more fulfilling. We saw people in Cadman Plaza of all different ages walking, running and playing with one another. At more than one point throughout the morning, the plaza was flooded with walkers in LIVE UNITED t-shirts, some of them even four-legged!

Overall, our team gave out hundreds of cards to New Yorkers who struggle to afford their prescription medications, and we are thankful to the United Way of New York City for inviting us to this event. Regardless of walking for a cause, walking to work or walking for fun, this activity greatly contributes to a healthier lifestyle at absolutely no cost – kind of like using the FamilyWize card! And, if you’re ever in New York, the Brooklyn Bridge offers 5,988 feet of pure, unadulterated walking.

2 comments:

  1. If they have more time to ask some companies to help them then I guess they can raise their fund even more. I do brochure printing Melbourne for my clients and for my friends and sometimes I do it for free if it is for charity cause.

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  2. This is the reason why business cards are very important. Printing of these cards as well as any other business related signs or stickers can really help both the business and the people.

    Charles Marquez

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