Last weekend, the FamilyWize marketing team had the opportunity to travel to the Brooklyn Bridge to participate in United Way of New York City’s LIVE UNITED Bridge Walk & Festival. According to United Way of NYC, every year “the LIVE UNITED Bridge Walk brings together thousands of individuals and teams from all sectors to raise awareness of the need to "bridge" critical gaps in educational achievement, income stability and access to healthy food for low-income New Yorkers.” During the event, thousands of participants walked across the Brooklyn Bridge before settling in Cadman Plaza for outdoor activities and the opportunity to receive valuable information from dozens of nonprofit organizations.
|A view of Cadman Plaza during the LIVE UNITED Bridge Walk & Festival|
Here’s a fun fact about the bridge: when it was completed and opened for use in 1883, the Brooklyn Bridge was the largest suspension bridge in the world, and the only land passage between Manhattan and Brooklyn! Since then, the Brooklyn Bridge was designated a National Historical Landmark, which makes it a perfect location for events that emphasize cultural and economic diversity and increase awareness for topics such as health, income, and education.
|Nora and Holly speak to a walker about the FamilyWize card|
|Even four-legged friends enjoyed the LIVE UNITED t-shirts|
The Bridge Walk was also a great reminder that nature can be just as engaging as technology, but significantly more fulfilling. We saw people in Cadman Plaza of all different ages walking, running and playing with one another. At more than one point throughout the morning, the plaza was flooded with walkers in LIVE UNITED t-shirts, some of them even four-legged!
Overall, our team gave out hundreds of cards to New Yorkers who struggle to afford their prescription medications, and we are thankful to the United Way of New York City for inviting us to this event. Regardless of walking for a cause, walking to work or walking for fun, this activity greatly contributes to a healthier lifestyle at absolutely no cost – kind of like using the FamilyWize card! And, if you’re ever in New York, the Brooklyn Bridge offers 5,988 feet of pure, unadulterated walking.